…pop dance moves that become an explosion of colorful fur, feathers, particles and more
“Method Design was tapped by production company RSA to concept and create [the 2016] AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.”
More info and complete credits on the 2016 AICP Sponsor Reel Vimeo page.
Method Design for AICP 2016 CGI fur still from the opening of the video
Method Design for AICP 2016 CGI feathers dancer still from the opening of the video